Marketing & Strategy
Positioning, messaging, and campaigns you can't wait to show off
The bridge between stuck and momentum can be a single insight. Want fast-tracked strategy? Start here.
It’s hard to see it from where you’re standing.
Most businesses aren't missing a tactic or another campaign to run. They're missing the one piece that makes everything else click into place.
It's almost always in how they're positioning their offer, whether or not it's the right offer, what they're saying to their audience, or blind spots in their campaigns.
You may see it if you weren't so busy running a business, managing your teams, keeping it all afloat - and oh yeah, trying to be your own marketing strategist and creative director on top of that.
The Strategist
A strategist finds the lever that changes everything, the pattern hiding in what often seems like chaos.
They figure out how you're positioned, what you're saying, and whether it's the right message for the right people. Strategy decides the direction.
The Creative Director
A creative director brings strategy to life. They decide what it looks like, what it sounds like, and whether it feels human, alive, resonant to your audience, or flat. Creative direction decides the delivery.
You need both. Or one person who can do both.
Strategy without creative is smart, but lacks aliveness. Creative without strategy is beautiful, but lacks focus.
Twenty Years in Thirty Seconds
I've built brand systems for Fortune 500s, produced films, led and assembled creative teams, and worked across just about every role it takes to bring a brand to life or pull it back from the edge.
I've been in the strategy and creative trenches, positioning, the big pitches, the messaging, the design, the campaigns.
I can anticipate where things usually break, what makes them work well or not, and what founders miss when they're building from the inside.
Essentially, I know where to look and what to do next.
I've designed a few ways to work together.
The Missing Piece
Marketing Strategy, Fast-Tracked
A single strategic insight can save months of trial and error, thousands in unnecessary marketing spend, and hiring mistakes.
From a streamlined intake, I review your business and give you strategic recommendations based on where you are and where you're going.
No long workshops or discovery calls, just senior-level strategy in a nutshell.
The Legacy Project
Coaching for the work that's been waiting for you.
This is for the work you keep not starting. It matters, a lot, but you keep putting it off because it feels too big, too unclear, or too vulnerable to get wrong.
This is a coaching container where we answer the call and build what’s on your heart and follow through to publish.
Focused strategy sessions and a safe container that helps you do the deep work and ship it.
Marketing for Legends
The insider playbook for doing it yourself
You're right. Marketing shouldn't feel this confusing.
I'm building this handbook for the legends in the making, the founders and solopreneurs who aren't ready to hire yet but refuse to let marketing insecurity hold them back.
Take the Marketing for Legends survey.
Book a Call
Let's build something epic together.
Custom projects. Fractional CMO work. Agency collaborations. Exploring a hire.
Let's talk.
The Toolkit
I collect skills, see patterns most people miss, and I'm basically wired to understand how systems work together. (If you know Myers-Briggs, I'm an ENFP, which tracks.)
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Scalable Strategy
Lead Generation and Nurture
Customer Journey
AI Integration
Team Leadership -
Creative Direction
Brand Storytelling
Brand Playbook
Identity Systems -
Logo Design
Typography
Web Design
Ad Design
Sales Page Design -
Direct Response Copy
Website Copy
Product Launch Copy
SMS Messaging
Email Campaigns
Video Sales Letters Scripts -
Producing
Directing
Storyboarding
Not Sure Where To Start?
Get The Missing Piece for fast-tracked strategy from a senior strategist.
Apply for The Legacy Project to make the thing that won’t stop calling you to it.
Book a call and let's talk.