Marketing Strategy & Education

Fractional CMO for EdTech founders. Strategy, systems, and story for the ones swinging big.

Marketing educator for small businesses and solopreneurs.

VISA logo in black text on a white background.
Black and white Dell logo with the text "Dell" inside a circle
Black and white logo with a geometric design next to the text 'VMLY&R'
Verizon logo with black text and a gray checkmark at the end.
Cushman & Wakefield logo with a stylized building icon and company name in bold letters.
South by Southwest logo with the letters 'SXSW' in black on a white background, with a downward arrow incorporated into the letter 'W'.
The Whole Foods Market logo in black and white with a circular background.

It’s hard to see it from where you’re standing.

Most businesses aren't missing a tactic or another campaign to run. They're missing the one piece that makes everything else click into place.

You'd probably see it yourself if you weren't busy running a business, managing a team, and trying to be your own marketing department on top of everything else.

I've spent 20 years finding that piece for companies like Visa, Dell, BMW, and Verizon. Now I do it two ways: hands-on marketing leadership for companies that need a strategist at the table, and a marketing education program for small businesses and solopreneurs who are tired of guessing.

If nobody’s connecting the dots between what you’re spending on marketing and what it’s producing, that’s not a marketing problem; it’s a gap in leadership.

That’s where a fractional CMO comes in. I build the strategy, align the team, and integrate AI into your operations so your marketing moves faster and hits harder.

For founder-led companies that know it’s time.

Fractional CMO

Marketing strategy and creative leadership for founder-led EdTech companies.

β€œThis should be in Fast Company. I’ve never seen anything like it.”
Ed Metz, Department of Education Small Business Innovation

β€œJolyn created lighting in a bottle for our company.”
Dave Bakker, PocketLab CEO

β€œ...a renegade to anything ordinary. Jolyn does not settle for mediocrity.”
Ash Arora, Director of Business Development at Charles Schwab

Hey, small business owners and solopreneurs!

I’m working on a project just for you.

I help small businesses market like legends so they can leave a legacy that alters humanity.

Sounds like a tall order? Yeah baby.

What if marketing can feel like an extension of what you already love to do, and why you started your business in the first place? I can help you learn how to make marketing feel really, really fun.

While this project is in development, I made an offer exclusively for small businesses and solopreneurs called β€œThe Missing Piece.”

Marketing for Legends

Limited availability.

  • Love working with Jolyn. Ordinary is left behind and she leaps toward to the next magnetic idea.

    Tuck Kamin, Creative Director at GSD&M / Southwest Airlines

Not sure where to start?